David and Bonnie Lelak here from IHI Home Inspections.  I recently wrote an article titled “Are you advertising here?” In it I talked about how Youtube is one of the highest searched websites out there now.  Most people don’t realize how powerful video is and how much Google loves it and those that do realize it, are not using it to it’s fullest potential.  There are tips and tricks to using Youtube and video just like writing your blog.  I have learned so many and then I just spent last week learning even more.  While I was surfing around on the web I found the following article on how to get started with video.  It gives you some great information. 

Online Videos For Your Real Estate Website or Blog
by Peyman Aleagha
 http://www.realtysoft.com

Just when you think you’re catching up with technology with a website or blog, you find that there is now a requirement for video on your site. 

It’s not a legal requirement, but one of demand from the consumer and your site visitors. Video on the Web has mushroomed, with YouTube alone hosting almost 100 million videos from 3.75 million user channels. Then there is Google Video, Yahoo Video, Vimeo, and a dozen others in the mainstream.

Not just the Internet, but also mobile technology is moving rapidly. Videos are becoming very popular on cell phones as well. The iPhone is changing the way that the cell phone is utilized. And, what percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!

Don’t fret, though. The same rapidly advancing technology that makes video a demand item on your site also makes it easy and inexpensive to do. We aren’t just talking about listing videos for virtual tours. We also should have video of all of the area’s features that make it unique and a great place to live and work. What you need is a camcorder and some video editing software,neither of which must be very expensive.

One of the easiest to use video editing software solutions is absolutely free, and it is probably already on your PC if it’s operating with Windows XP. Windows Movie Maker will take your still photos or motion video right from your camera or camcorder, or off your hard drive. You can add voice-over and music, titles and credits, and even fancy transitions between photos or video clips. Other solutions with more capability are all over the Web, and at prices from $39 to hundreds. It’s all up to you and your requirements.

A higher end software product is Camtasia Studio. Many of the training videos you see or purchase are done in this software. The latest version produces videos in all of the common formats, but the default is MPEG 4, which gives you high definition video with smaller file sizes than the other formats. The smaller file size lets the video play through with fewer of those annoying pauses while the download catches up to the playing. This software will also produce an iPod video format directly.

What about a camcorder? You can spend a lot of money, or you can do a very credible job with less than $150 for the high end “The Flip” video camcorder. It’s really easy to use, produces 640 x 480 video, and has one really great feature. It is called the “flip” because a button flips out a USB connector to plug directly into a computer. Even better, the on-board software will send the video up to YouTube directly, bypassing your hard drive if you want. It will even let you add music in the process. Most of our videos are done with the Flip video, it’s fast, fun and easy to use. 

OK, we have a camcorder, and we have editing software. Where do we put our videos?

YouTube — This is the gorilla in the video world. And, it’s free, so very popular. Your videos will get a lot of exposure on YouTube, and you’ll begin to get followers who will subscribe to your “channel” to see your new ones. Once the video is up, you can get “embed” code to place it right into your website or blog.

Google and Yahoo Video — Both of these major players have free video sites as well. Together, they don’t even come close to the plays that YouTube boasts, but they get traffic, so you want to upload your videos there as well.

Vimeo — This is a newer and free service. Vimeo has a nice presentation, and it offers HD quality. They don’t take commercial videos though, so don’t put listing presentations up. They will pull them down. However, if you don’t put promo stuff in your area videos, they should be fine.

Tubemogul — This isn’t a video production service, but a great tool to get your videos uploaded to multiple services at one time and track the views. You start a free Tubemogul account, and give it your logins to services like YouTube, Google, Yahoo and other video sites. Then you upload your video, title and describe it just once, and TubeMogul uploads it to all of the sites at once. It gives you graphs of daily views, and you can even give your listing client a link to keep up with the views of their home videos.

Have fun, don’t spend a lot of money, and make your site visitors happy with video.

Free advertising that works! is a post from: The Atlanta Home Inspector's Wife Marketing Site

As part of the Atlanta home inspectors team, I go around to different real estate offices and I was speaking to an agent the other day who is having a wonderful career.  She is closing sales and generating new business and leads like crazy.  Things are definately rocking and rolling right along for her.  I was nearly floored when she that she just does not have time to follow-up on all these leads.  But then, if you’re a business that is generating leads on a regular basis then we all suffer from this problem at one time or another, right?

Can you imagine how much business is slipping through your fingers because you don’t have time or simply don’t have a system in place to keep in touch or follow-up?  Does this sound like you?

Needless to say, if you did realize the importance and the business you could be missing then perhaps we should talk…

What I would like to know is do you have a marketing plan in place, a place where you can see your plan layed out, a system in place for lead generation, follow-up and keep in touch? Do you use an easy to use email system that keeps you in front of your clients?  Do you do this consistantly?  Is it part of your marketing plan?  And do you feel that you don’t have time or that these tasks are taking up time from other tasks you could be doing?  How much of this have you automated?

For more information on any of these systems, how they can help you get ahead of your competition, or perhaps how to implement them into your small business practices, contact me or let’s get together and start making plans now to be extremely busy in 2010. 

Call me today at 404-788-2580 and let’s talk! I look forward to helping you any way I can!

Are you generating leads and then not following up? is a post from: The Atlanta Home Inspector's Wife Marketing Site

As the Atlanta home inspectors wife, I was constantly searching on the interent and through websites for information on how to build our Atlanta Home Inspection website and how to be found on Google.  Below is a great article by Shayne Harris that explains some great tips on how to drive traffic your way.

Home Inspectors Wife shares “7 Steps to Driving Prospects to Your Website” is a post from: The Atlanta Home Inspector's Wife Marketing Site